Day within the Life: Lindsay Derby, Design Lead

Meet Lindsay Derby, Design Lead at HubSpot. As a product designer, Lindsay is chargeable for turning concepts into options. Lindsay can also be one of many 2024 Management Council members for the Households@HubSpot worker useful resource group. Learn on to study extra about what it’s prefer to work within the Product Design function at HubSpot. 

Inform us about your function. What do you do for HubSpot?

As a product designer at HubSpot, my job is to behave as a artistic downside solver for my product space. I’m chargeable for taking an concept and turning it right into a tangible, user-friendly resolution. This implies discovering out what customers want, taking a look at traits and behaviors, and designing an answer that appears nice and works nicely. 

I work carefully with a cross-functional crew of engineers and product specialists to make sure that we meet our buyer and firm targets. I work on the product imaginative and prescient, set up design rules, design prototypes, and conduct person analysis to assemble suggestions, and iterate on the design. 

As a design lead, I additionally act as a mentor and coach to different designers, serving to to upskill the crew, and help them of their undertaking execution and profession targets. 

What does collaboration appear like in your crew? 

We’ve got a cross-functional product crew made up of design, product administration, and engineering. We’ve got weekly conferences collectively to align on undertaking targets, talk about progress, and share concepts. I’m chargeable for proudly owning design choices and presenting findings to stakeholders. I additionally continuously collaborate with different UXers on our crew by sharing work, and giving, and receiving suggestions. 

What’s your favourite a part of your job?

My favourite a part of the job is lastly seeing a buyer’s first response to a brand new function or product. After working so lengthy to craft an preliminary resolution, seeing them work together with the stay software program is at all times essentially the most unimaginable studying expertise. The trick is to not get too connected to the primary draft. The thrilling half for me is seeing the place customers can full duties simply and, extra importantly, the place they can not. I at all times depart these analysis periods bursting with concepts on the way to iterate on the design and make it higher.

What do you discover most difficult about your job? 

Essentially the most difficult a part of the job is balancing all the varied stakeholders. It is very important take into account management and firm targets, market wants, person wishes, and visible design greatest practices and preferences. These all carry numerous weight, and it may be straightforward to lose sight of 1 right here and there all through a protracted product growth cycle. 

What’s one piece of recommendation you’d give to somebody desirous to turn out to be a HubSpotter?

I might say adaptability is essential. HubSpot, like several tech firm, strikes rapidly and priorities are always shifting to help rising traits and applied sciences, competitor developments, lengthy and short-term product imaginative and prescient, and innovation. It is very important illustrate a willingness and eagerness to develop and circulate with the modifications.

What are a number of methods you stability work and life? How does HubSpot’s flexibility/hybrid work model assist with this?

That is one in all my favourite issues about HubSpot. I’m trusted as an worker to work the place and the way I must so long as I’m nonetheless delivering my greatest work. As a dad or mum, this helps me stability the demanding wants of my private life and my profession. For me, this appears to be like like signing off at 5 PM to prioritize household dinner, putting blocks on my calendar for issues like college drop-off and lunch, and most significantly, seeing my coworkers empowered to do the identical. This stuff are revered and we’re inspired to prioritize psychological well being.

What are the highest 3 belongings you love about your function and crew?

1. I really like the willingness to attempt new issues. My crew is not afraid to attempt one thing, try it out, scrap it, and construct it once more. For me, this retains issues attention-grabbing and makes me take pleasure in exhibiting as much as work with new concepts. 
2. I additionally love the empathy and help I’ve seen from my fellow HubSpotters on a human stage. Work is simply part of us, and I’ve seen numerous real care prolonged to others. 
3. My favourite factor about my function is that I get to be concerned from conceptualization to manufacturing. Product design at HubSpot is rarely simply concerning the visible. We’re trusted companions with a seat on the desk from day one.

Inform us about any communities at HubSpot you’re part of.

I’m on the management council for the Households@HubSpot Worker Useful resource Group. It’s so rewarding and I really like being concerned on this means!

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