Meet Rakky Curvelo (she/her), a Senior Advertising Supervisor who has been at HubSpot for nearly three years. Based mostly in Eire, Rakky leads HubSpot’s advertising and marketing efforts in Brazil. Learn on to be taught extra about Rakky, a typical day in her position, and the communities she’s part of at HubSpot.
Inform us about your position as a Senior Advertising Supervisor. What do you do for HubSpot?
I am a marketeer main all the demand and consciousness performs for HubSpot Brazil – so, in HubSpot’s language, I am a Regional Marketer. I suppose to make it simple to clarify what I do, think about that in the event you see a weblog put up on our Portuguese web site in the event you take part in one in every of our webinars or in-person occasions in Brazil, in the event you obtain a content material supply or a enterprise template, in the event you see a cool Brazilian meme printed in Portuguese on our LinkedIn web page, or in the event you see information about HubSpot on any Brazilian newspaper, I am working behind the scenes to make this occur! I am additionally concerned in a collection of performs to assist the Gross sales and Success groups who work on daily basis to assist hundreds of Brazilian companies develop higher utilizing our options.
What does collaboration seem like in your workforce?
I do not assume I ever labored in any firm the place collaboration was as robust as it’s on the HubSpot advertising and marketing workforce. I sit within the LATAM & Iberia construction, and the collaboration and assist of my friends who’re working in Spanish-speaking markets are extraordinarily essential to assist me do my job higher. Our Worldwide advertising and marketing groups additionally play a significant half in my success, with inspiration, assist supplies, and hands-on assist when wanted. And naturally, the Worldwide Champions, which is a workforce inside HubSpot Advertising that takes care of principally getting every play launched to our English-speaking markets and ensuring that the Regional Entrepreneurs have all they should launch these performs in a manner that is sensible for every of our completely different areas. All of this unbelievable machine that’s our Advertising Org is a really aligned engine, that enables me to carry the perfect of HubSpot, in language to our Portuguese-speaking audiences
What’s your favourite a part of your job?
My favourite a part of my job is that no day is ever the identical. I am a really bubbly individual, and in addition tremendous artistic, and having the prospect to at all times be engaged on one thing new and thrilling is nothing in need of unbelievable. I additionally love the truth that each HubSpotter is, on high of being a really certified skilled, an unbelievable individual. I don’t know how Recruiting does it, however in the event you’re working at HubSpot, meaning that you are a good, form, and thoughtful individual. I really feel like I do my greatest in my job as a result of everybody round me is keen to assist and provides candid and correct suggestions, and everyone seems to be working for the expansion and success of one another and our clients.
What do you discover probably the most difficult a part of your job?
I put on quite a lot of hats. It is difficult to be accountable for a market as dynamic and numerous as Brazil, however that is additionally one of many issues I like about my job: Having to adapt our campaigns and initiatives to the “Brazilian manner”, delivering content material and model consciousness performs and ensuring we current ourselves as a model that is intently taking a look at our buyer’s wants. All of this drives me to satisfy superb HubSpotters throughout completely different capabilities and means I be taught one thing new on daily basis.
What are just a few methods you stability work and life? How does HubSpot’s flexibility/hybrid work type assist with this?
I reside in a medium-sized city in Eire referred to as Drogheda, which is one hour away from our Dublin workplace. The @flex work choice permits me to work from the workplace a couple of times per week and make money working from home for the rest days. This helps me choose and select the perfect methods to carry my greatest self to work. As a result of I am primarily based in Eire and dealing inside the LATAM Crew and for the Brazilian market, I additionally take care of some completely different timezones, so I attempt to adapt my beginning and ending hours on the times I’ve essential conferences, webinars, or different issues I have to attend. The pliability out there to us all to make this doable can be one of many the explanation why HubSpot is such an excellent place to work.
What are the highest three stuff you love about your position and workforce?
1. I like how numerous our workforce is. We’ve got folks from everywhere in the world and with nice illustration from Latin America and Iberia working with us (I am speaking Brazil, Colombia, Guatemala, Argentina, Spain, and Venezuela).
2. I like working with the groups in HubSpot: I’ve actual companions in crime that may assist my concepts and the execution of nice issues in Gross sales, Success, Assist, Internet Technique, Product, Strategic Partnerships, Income Advertising, and the checklist goes on. Everyone seems to be extraordinarily real and hardworking and embraces every problem with a smile and a optimistic perspective. There’s nothing we won’t do!
3. Greater than something, I like working with, and for Brazil. I have been residing in Eire for some time now and I like being right here. However having the chance to work for Brazil on daily basis, and shifting the needle to assist Brazilian firms of all sizes rising their enterprise, is extraordinarily rewarding.
How can you carry your complete self to work on daily basis?
That is one other factor I like a lot about HubSpot. One minute I will be speaking to somebody about MRR, GPA Targets, and Cluster Conversion methods, and the following I’ll be speaking in regards to the newest in Ru Paul Drag Race and the way heartbreaking it was when Skank, my favourite pop-rock band from Brazil, introduced their closing tour. You’ll be able to carry your true self to work, and I do know I’ll at all times be listened to and other people will at all times be form.
What has made your job at HubSpot completely different from different locations you’ve labored?
The kindness of its folks and the real funding from management in making this not solely an excellent place to work, however a spot the place everybody can are available in, carry their greatest selves, and do their greatest work.
Inform us about any communities at HubSpot you’re part of.
I am a part of #latinx-at-hubspot, #pocah (Folks of Coloration at HubSpot), and #women-at-hubspot communities, and I am a proud ally within the #lgbtqalliance.
What shocked you most about working at HubSpot?
I believe anybody beginning at a brand new firm at all times has nice expectations. What shocked me is that HubSpot retains enhancing, and its tradition and transparency with the staff are so uncommon it is virtually unattainable to consider. There’s quite a lot of exhausting work behind the scenes and the Tradition, Folks Operations and Management groups are at all times working to thrill us – it really works!
What retains you at HubSpot?
HubSpot was at all times on my checklist of high 5 firms I needed to work at sometime. HubSpot Academy was my first contact with the model, and I at all times liked its content material. I come from a really humble household however at all times dreamt massive. When HubSpot first contacted me by way of LinkedIn to speak in regards to the place I occupy right this moment, I could not consider it – it was really occurring. I suppose that is why I used to be so blissful all through the recruiting course of. HubSpot believed in me even earlier than I believed in myself. I believe what retains me round is the knowledge that I am doing an excellent job for the Latin and Brazilian group of consumers and companions and that my work has an influence I can see each month.
What’s one piece of recommendation you’d give to somebody eager to turn out to be a HubSpotter?
Be your self and consider in your self. HubSpot values character and persona and I really consider that one of many causes I’ve handed my interview course of is due to how excited I used to be in regards to the alternative and since I used to be by no means afraid to point out it.
Thanks for sharing a glance right into a day within the life on the Advertising Crew, Rakky. Study extra about alternatives on HubSpot’s Advertising workforce right here, and be taught extra about all issues HubSpot Life over on Instagram.
