For rising life science corporations, small advertising and marketing departments are sometimes tasked with creating and managing web sites, creating technical and gross sales collateral, managing digital campaigns, planning and executing conferences, managing public and buyer relations, and extra. Realizing the way to prioritize to reduce spending and maximize targets will be an intimidating problem.
On this webinar, we are going to stroll by means of a step-by-step information that can assist you outline your targets, determine a very powerful advertising and marketing actions, decide ballpark estimates to your plan, and set expectations along with your firm’s management to make sure you execute in accordance with plan.
Key Takeaways
On this webinar, you’ll study to:
- Higher outline your advertising and marketing targets (ie. thought management vs model consciousness vs lead technology)
- Translate gross sales targets into advertising and marketing Key Efficiency Indicators (KPIs)
- Prioritize the advertising and marketing actions which can be more than likely to attain your targets
- Set lifelike advertising and marketing and advert budgets
- Report on advertising and marketing efficiency relative to targets and funds
