The web is all the time open. What if it have been closed typically? That is the central query of Seven39, an experimental social community that is solely open for 3 hours a day, beginning at 7:39pm Jap. I logged in to the service final night time and located a small, largely pleasant assortment of individuals excited to strive one thing new.
We’re just a few many years into an experiment the place everybody on Earth makes use of the identical couple of social networks for every thing. It is … not excellent. That is perhaps why increasingly more alternate options to Instagram, X, and Fb preserve popping up, all with some type of hook. Some, like Mastodon and Bluesky, make decentralization their central promise.
Seven39’s hook is about time: You have acquired three hours to make use of the location every single day—and that is it. Given the central mission of each different social community—mainly, to take up as a lot of your time as potential—that is radical. “No infinite scrolling. No FOMO. Simply three hours of enjoyable each night,” the web site guarantees.

Credit score: Justin Pot
I logged in final night time and was charmed by the early 2000s design. There is a field you should utilize to browse posts above a timeline with every thing posted on the community. Proper now you may simply sustain with that, however there’s additionally a “Prime Posts” part you should utilize in the event you solely need to see the posts with probably the most likes. It’s also possible to comply with customers immediately, ase on different social networks, and see solely these posts within the “Following” part. There isn’t any capacity to spice up or retweet—simply likes and replies. Publish are largely textual content however you too can add photos or 60-second movies.
What do you suppose to date?
All of those options add as much as the web equal of a small city. Conversations ranged in matters—there have been just a few meta-threads in regards to the community itself (Europeans, it seems, want they did not should log in through the nighttime to make use of the service). For probably the most half, although, individuals are speaking about their lives, TV exhibits, and the like. I noticed little or no political content material and nothing resembling influencer tradition—simply individuals casually chatting.
And, truthfully, that is what the web wants extra of: individuals casually chatting. This service is not going to switch Fb or Twitter and it is not making an attempt to. It is higher for it.