If we need to construct an organization that is round for generations, we’ve got to construct resilience and future-proof our enterprise. Our Sustainability workforce ensures that HubSpot’s product and workplaces are working effectively with the planet in thoughts, all whereas encouraging and supporting HubSpotters in doing their half.
On this Q&A, Diana Tovar, Senior Program Supervisor of Sustainability at HubSpot, sheds some gentle on what this seems to be like.
Q&A
Q: Now we have international workplaces masking over 600,000 sq. toes in 14 international locations. As a Senior Program Supervisor on the Sustainability workforce, what initiatives are you targeted on?
As our clients, staff, and communities face the rising impacts of a warming planet, we’re dedicated to doing our half to construct a constructive future. At HubSpot, we’re driving efficiencies by chopping emissions in our operations, collaborating with suppliers and companions, and managing dangers so we are able to construct a extra resilient, future-ready enterprise. Listed below are just a few methods we’re taking motion:
- 100% Renewable Power: All our workplaces are powered by renewable electrical energy. We’re additionally shifting to higher-impact vitality sources, like inexperienced tariffs and Energy Buy Agreements (PPAs), wherever doable. Right this moment, over 85% of our lively workplace area operates on inexperienced tariffs.
- Constructing Effectivity: We’ve made main upgrades in our two largest workplaces—HubSpot Home in Dublin and a couple of Canal Road in Cambridge, MA—to scale back vitality
use. That features issues like LED lighting, smarter HVAC controls, photo voltaic acquire discount with window movie, and off-hours gear scheduling. These updates minimize our annual vitality use by over 300,000 kWh—lowering emissions and saving cash. Win-win.
Q: How is HubSpot’s product evolving with our planet in thoughts?
We’re evolving our platform with planetary impression in thoughts by regularly enhancing the effectivity of our software program infrastructure. These optimizations, from energy-efficient information processing to improved useful resource administration, scale back each our operational prices and our environmental footprint. This dedication ensures HubSpot scales responsibly, minimizing useful resource consumption at the same time as we develop.
In optimizing our platform’s infrastructure, we’re implementing important system enhancements like enhanced information storage and activity administration, alongside utilizing energy-efficient processors through our information middle companions. We additionally maximize useful resource effectivity by way of excessive utilization commitments, auto-scaling, and leveraging environment friendly open-source software program. These mixed efforts measurably scale back vitality consumption and decrease our carbon footprint, enabling accountable international scaling with fewer sources than beforehand projected.
We’re additionally addressing downstream emissions by growing instruments just like the Buyer Carbon Calculator, empowering clients with HubSpot-specific information for their very own Scope 3 reporting. Equally, as we combine AI throughout our platform, we deal with each its potential to reinforce sustainability and the necessity for accountable, environment friendly growth to attenuate its personal environmental footprint.
Q: Are there any main sustainability milestones that HubSpot has reached lately?
Sure—and we’re happy with how far we’ve come. By way of our work enhancing constructing efficiency, investing in high-quality renewable vitality, and setting stricter requirements for brand spanking new workplaces, we’ve considerably diminished our Scope 1 and a couple of emissions.
In truth, we’ve already hit our medium-term science-based goal to chop Scope 1 and a couple of emissions by 47% by 2030 (from a 2019 baseline)—5 years forward of schedule. That’s an enormous win and proof that early, daring motion pays off.
Q: Within the final 12 months, what’s one thing you’ve achieved that you’re most happy with? What work went into engaging in this?
In 2024, we transitioned our largest workplace in Cambridge, MA, to 100% renewable electrical energy by enrolling in the Metropolis’s aggregation programme. The electrical energy now comes from native MA Class I Renewable Power Certificates, which help the event of latest photo voltaic initiatives proper in our yard.
What makes this particular? HubSpot grew to become the most important enterprise within the programme’s 100% renewable tier. It was a real workforce effort—from our services crew to the owner to the sustainability workforce. It’s an incredible instance of how collaboration can drive change, and hopefully it evokes different corporations to step up too.
Q: What’s a method HubSpotters are supporting the work you’re doing?
So many groups are serving to transfer the needle. The Amenities workforce is one in all our closest companions—they’ve helped us increase the bar in relation to discovering and organising workplace areas that match our local weather objectives.
For instance, our London workplace is totally electrical, powered by 100% renewable vitality, and rated BREEAM Wonderful. Our model new India workplace is already powered by 80% renewable vitality, with ISO 14001 and LEED Platinum certifications. However past buildings, we’re embedding sustainability into all corners of HubSpot:
- Extra Sustainable Occasions: We’ve been partnering intently with the INBOUND workforce to scale back the carbon footprint of our greatest annual occasion. For the previous two years, we’ve measured INBOUND’s emissions and labored with suppliers and companions to seek out methods to scale back impression.
- Sustainable Procurement: Our procurement workforce helps embed sustainability into how we work with distributors. We’ve up to date our Provider Code of Conduct to incorporate clear local weather expectations, launched environmental standards into the onboarding course of, and now encourage all new provider contracts over $500K to have science-based targets (SBTs).
- Making Sustainability Everybody’s Enterprise: We wish sustainability to really feel accessible—not overwhelming. So we’re creating sources resembling our Worker Carbon Calculator that construct local weather literacy, from beginner-friendly emissions guides to toolkits for lowering impression at house and at work. Our inner neighborhood, #sustainability-at-hubspot, connects HubSpotters around the globe, sharing ideas and constructing momentum year-round. Whether or not staff are simply getting began or already deep within the local weather area, there’s at all times room to become involved
Q: What can we do?
Irrespective of your position, location, or degree of experience—there’s a spot for you in HubSpot’s sustainability journey. 🌍✨
- Study Extra: Keep tuned to see extra sustainability at HubSpot updates! Observe together with our Sustainability touchdown web page and HubSpotLife on Instagram to encourage how one can preserve sustainability prime of thoughts at work and at house.
- Make it a part of your day: Whether or not it’s selecting greener journey choices, lowering waste, or making extra aware buying choices—small adjustments actually do add up.
Collectively, we are able to construct a extra sustainable HubSpot—and have enjoyable doing it. 💚
