At HubSpot, hybrid work began earlier than it was mainstream. We realized early on (sure, earlier than the pandemic) that we will higher resolve for the client by creating an surroundings the place workers will be productive past the workplace, cowl a number of time zones, and set up work-life concord within the course of – and we’re nonetheless seeing the advantages. Somewhat than drive a “one-size-fits-all” format for getting work completed, our workers expertise “one-size-fits-one”, having the choice to work from the placement that drives their greatest work. That’s the ability of our hybrid technique: one alternative a yr – @residence, @workplace or @flex.
In 2025, 72% of HubSpotters opted to work remotely, 21% selected to flex between the workplace and residential, and seven% selected to primarily work within the workplace. By trusting HubSpotters to decide on the choice that brings out their greatest, we entice prime expertise with various work types – driving a extra revolutionary, inclusive and mission-driven workforce. We all know that hybrid work (when completed proper) can even improve retention, increase total productiveness, and scale back operational prices and environmental impacts, so for us, it’s a no brainer.
A really profitable hybrid work mannequin extends past merely providing flexibility. It calls for a strategic and sturdy help system designed to maintain workers engaged, knowledgeable, and productive – no matter their work location. This implies recognizing particular person wants and empowering groups to function in ways in which greatest swimsuit their distinctive necessities.
That’s why at HubSpot, we deliberately design for readability, construction and a dedication to connection to make hybrid work truly work.
Readability: Displaying HubSpotters what success seems to be like
Shifting past a one-size-fits-all strategy means the “on a regular basis” can range considerably for our workers. To make sure everybody is ready up for fulfillment, we prioritize clearly defining every position’s desired outcomes. By specializing in output, we belief our workers to leverage their flexibility in a approach that maximizes their productiveness and aligns with crew wants.
Construction: How we facilitate collaboration
In a hybrid surroundings, staying related requires the appropriate instruments and assets. We’ve invested in efficient communication channels to facilitate each stay collaboration (Zoom, Lucidchart, Canva, Slack messaging and huddles, and so on.) and asynchronous info sharing (we love Loom movies and voice notes). We respect world groups by scheduling messages to be despatched at a set native time or placing a reminder in e-mail signatures that “my working hours could also be totally different from yours, please reply throughout your regular working hours.”
That being stated, we perceive that not everyone seems to be acquainted with a hybrid mannequin, which is the place our Studying & Growth crew is available in. New hires take a course to be taught when they need to meet stay, join asynchronously and the best way to use our communication instruments to collaborate throughout time zones, studying types and drive transparency throughout the enterprise.
Dedication to Connection: How we strengthen our tradition
In a hybrid world, constructing connections and sustaining a robust firm tradition occurs by design – not default. Right here’s how we deliberately spark connection and a dose of spontaneity to make it work, the HubSpot approach:
- MixHub: As soon as a month, we randomly pair workers for digital espresso chats, serving to to construct relationships throughout groups and departments. 10,000 pairs have been matched so far.
- Distant Meetups: We offer stipends for distant workers to satisfy up with HubSpotters of their space, creating alternatives for face-to-face interplay and significant shared experiences.
- Location-Particular Slack Channels: Staff are mechanically added to Slack channels primarily based on their location — like ColoradoSpot or BrooklynSpot — permitting for natural conversations (like when the climate is superb and also you need to remind your friends to get some recent air) and group constructing.
- Group Slack Channels: From BlackHub to Households@HubSpot or CrochetSpot to TravelSpot, workers can keep related with those who share the identical pursuits and vital identities from all all over the world.
- Workplace & Distant Tradition Champions: Tradition Champions are workers across the globe who drive our tradition by memorable moments of connection and celebration. Our 110+ Champions carry native HubSpotters collectively by way of quarterly occasions that enable our workers to hook up with our tradition, communities, colleagues and firm’s mission.
As we proceed to refine our hybrid strategy in line with worker engagement information and workforce wants, we stay dedicated to innovation and enchancment. Meaghan Williams, Supervisor of Hybrid Expertise at HubSpot, shared “We see hybrid work not as a problem to beat however as a chance to redefine how work occurs. By fostering connection, prioritizing flexibility, and investing in the appropriate instruments, we’re constructing a office that thrives in a hybrid world. ”
Our hybrid mannequin is the heartbeat of our tradition, and it’s right here to remain. In any case, our tradition is in our hearts, not our hallways.
