I used to be poking round on Poshmark final evening like I at all times do, trying to see if I may make gives to patrons or discover different methods to promote my listings, after I noticed a button on my profile I had by no means tapped earlier than. That is not the first time I’ve run throughout an unknown button, and the final time it occurred I discovered a bunch of helpful options which have helped me increase gross sales, so I hit this one straight away. Merely referred to as My gross sales report, the menu gave me the choice to obtain all of my gross sales information right into a spreadsheet. I have been analyzing the ensuing export all morning, and I am thrilled with how useful it’s. This is what it’s worthwhile to know.
Find out how to obtain your Poshmark gross sales information
Exporting my gross sales information was easy (and harking back to when I did the identical factor for my Peloton information). I tapped my Profile button on the underside proper of the Poshmark app, then scrolled right down to My vendor instruments and located My gross sales report inside. From there, you will have three choices: Final full yr, Yr up to now, and Customized vary. After choosing one (and, for those who select to make use of a customized vary, inputting it), all that is left to do is hit E mail report. For me, the studies I’ve generated all got here in underneath three minutes.
Credit score: Lindsey Ellefson
You can even request these utilizing a browser. Faucet your Profile image on the highest proper, then Order exercise. Discover My gross sales report within the left-side menu and comply with the identical steps as earlier than.
The hyperlink to obtain every report got here to my e-mail inbox. After downloading the CSV file, I caught it in my Google Drive so I may open it in Google Sheets.
What the info contains
The spreadsheet this generates contains a variety of info, together with:
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Itemizing date
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Order date
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Order ID
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Itemizing title
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Division (Ladies, Males, and so forth.)
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Class (Equipment, shirts, baggage, footwear, and so forth.)
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Subcategory (Telephone instances, tees, polos, heels, crossbody baggage, and so forth.)
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Model
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Coloration
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Dimension
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Whether or not the order was made in a bundle with different listings out of your storefront
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Whether or not the order was bought after a reduction provide was made, both by you or the client
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Whether or not the merchandise was NWT, or “new with tags”
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The order worth
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The bottom worth you ever had the merchandise listed for
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Any transport you paid (for those who supplied a transport low cost to the client, which the vendor covers with their very own earnings)
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Your complete earnings
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The state the client lives in
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Their zip code
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Their username
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The gross sales tax paid by the client
Why this information is efficacious
I’m a devoted Poshmark consumer, however I am not a full-time vendor or something resembling an expert. All I do is promote my very own stuff so I can get new stuff, relying alone model of the “one in, one out” decluttering methodology. I do not go thrifting to search out garments to promote, take high-quality photographs, or actually do a lot of something critical or particular, however I nonetheless promote sufficient that I am making two to 4 journeys to the submit workplace in a median week. This is not my precise job or an actual money-making endeavor for me, but it surely is producing cost constantly, so it is good for me to concentrate to any tendencies in my promoting that I may not be noticing in actual time. I’d as effectively optimize my strategy to the extent attainable, although I am fairly informal so far as sellers go. Nonetheless, I have been on Posh for over a decade and solely actually received critical with my gross sales in 2023, so I created a customized vary for 2 and a half years after I downloaded my information.
Straight away, I recognized some worthwhile classes within the information. The itemizing date and order date are fairly key as a result of they can provide you perception into how lengthy issues are sitting in your storefront with out being offered. By utilizing the spreadsheet to determine what number of days have been between itemizing and sale for every offered product, then sorting them by lowest to highest, you will get an thought of which manufacturers or classes you are promoting are extra in style. Then, you may checklist extra of these sorts of issues.
What do you suppose up to now?
I used to be additionally within the discrepancy between the ultimate worth that was paid and the bottom worth the itemizing ever was. The vast majority of my gross sales have been made after I despatched the client a reduction provide or they despatched me one and I accepted it, so seeing how massive the distinction actually is between what I need to earn on a sale and what I truly find yourself incomes is efficacious. I do want, nevertheless, there was a column devoted to highest listed worth to accompany the info Poshmark offers on lowest listed worth. I might be curious about figuring out how massive the variations between what I initially valued an merchandise at, how low I discounted it after it did not promote, and what I finally accepted for it are.
Credit score: Lindsey Ellefson
I used to be additionally within the particulars of which states my shipped gross sales go to most frequently. I made a rapid bar chart to point out me which states have probably the most patrons for me and located that I’ve despatched a ton to California. I do not actually know the place my gross sales go more often than not as a result of I exploit the QR code Poshmark generates after I make a sale and simply present it to the submit workplace cashier; I by no means print labels myself, not to mention truly have a look at them. Different in style locations for my items, unsurprisingly, included different states with excessive populations, like Pennsylvania, New York, and Texas—however I’ve additionally made eight gross sales to Wisconsin, which was enjoyable to study. There is not a lot I can do with this information, contemplating I’ve no option to goal patrons in sure areas, however I did discover it attention-grabbing.
I repeated that course of on the column containing my most-sold manufacturers. I knew SHEIN and different quick vogue can be well-represented as a result of I’ve seen such an uptick in curiosity in these since tariffs went into place, and different outcomes weren’t stunning both: Greater-end items from Gucci and Louis Vuitton have offered greater than, say, Gymshark or Salt Life, however there’s most likely some choice bias in there, since I am extra prone to checklist the merchandise I do know will usher in increased quantities of cash. Nonetheless, it was validating to see all of the random and sudden manufacturers which have offered. It jogged my memory that there is worth in itemizing any and all the pieces since someplace on the market, a possible purchaser does need it.
I am going to spend a while making detailed graphs over the subsequent few days so I can actually pinpoint what I ought to be itemizing and selling, however even from a excessive stage, the info right here is beneficial. I did discover that although I set my finish level on the date vary to yesterday, the final listed sale within the information set I acquired is from two weeks in the past, so there is a delay in reflection. I’ve made a major variety of gross sales since then, partly due to my determination to spend a bit cash selling my listings, so I am wanting to see the breakdown of these gross sales issue into my general stats. I am pondering, then, I am going to have to obtain this each month or so to verify I’ve the very best and most modern info on tendencies as they relate to my gross sales. Actually, I am sort of excited to do it.
