For rising life science corporations, small advertising departments are sometimes tasked with creating and managing web sites, creating technical and gross sales collateral, managing digital campaigns, planning and executing conferences, managing public and buyer relations, and extra. Realizing learn how to prioritize to attenuate spending and maximize objectives will be an intimidating problem.
On this webinar, we are going to stroll via a step-by-step information that can assist you outline your objectives, establish crucial advertising actions, decide ballpark estimates on your plan, and set expectations along with your firm’s management to make sure you execute in keeping with plan.
Key Takeaways
On this webinar, you’ll study to:
- Higher outline your advertising objectives (ie. thought management vs model consciousness vs lead technology)
- Translate gross sales objectives into advertising Key Efficiency Indicators (KPIs)
- Prioritize the advertising actions which are probably to attain your objectives
- Set life like advertising and advert budgets
- Report on advertising efficiency relative to objectives and finances
