AI video era is a quickly growing subject, with the likes of Google’s Veo and OpenAI’s Sora always out-doing one another. We’re approaching the time when it is likely to be troublesome to discern some AI generated video content material from actuality. However all these positive aspects are restricted to the top-tier paid companies. To get entry to Google’s flagship Veo 3 mannequin (which may now generate dialogue), you should fork over $250 a month. Till now, nobody has actually tried to make free AI video era a factor, given simply how useful resource intensive it’s. However now, Microsoft’s stepping as much as the plate.
Of all issues, the Bing app is integrating a free video creator, that whereas restricted, generates quick movies at no cost utilizing OpenAI’s Sora mannequin. However is it price your time? And the way does it evaluate to Gemini’s Veo 2, which requires Google’s $20/month AI Professional subscription?
How Bing’s free AI movies work
Microsoft is rolling out its Video Creator function first on the Bing iPhone and Android apps, with internet and desktop variations to observe quickly. It’s utterly free to make use of, however is sort of restricted.
The function is constructed on OpenAI’s Sora text-to-video platform that’s nonetheless in public beta, and is often a part of the $20/month ChatGPT Plus subscription. In Sora, you’ll be able to edit and modify movies after creation, however there’s no such possibility in Bing Video Creator.
Bing Video Creator additionally limits you to five second movies at 480p decision, and solely in a portrait 9:16 facet ratio (panorama facet ratios are coming quickly).
As a result of the platform is free, it revolves round Quick Era credit. Once you first begin utilizing Video Creator, you’re handed 10 such credit, which you’ll spend to generate movies in simply a few seconds. After you run out, you’ll have to attend a few hours for every video you generate (the app will ship you a notification when a video is prepared). Sadly, there’s no direct manner to purchase extra credit, however you possibly can redeem 100 Microsoft Rewards Factors for future fast generations.
Easy methods to generate free quick AI movies utilizing Bing Video Creator
To get began with Bing Video Creator, first obtain the Bing app in your smartphone, then faucet the Menu button from the best fringe of the toolbar. Right here, select the Video Creator function.

Credit score: Khamosh Pathak
You’ll see a textual content field the place you possibly can enter your immediate, alongside a Settings icon for altering your facet ratio, the period of the video, and era velocity. Microsoft will flesh out these first two choices sooner or later, however for now, you possibly can set your era velocity to Normal to keep away from spending a quick era credit score. Once you’re prepared, click on create to begin producing your video.
As soon as it’s completed, your video will probably be saved in a gallery, and you will have 90 days to share or obtain it.
How does Bing’s free AI video generator evaluate to the paid choices?
As I discussed above, utterly free AI video instruments are principally remarkable, or are supremely restricted. Canva presents 5 video generations at no cost, however then requires an improve to Canva Professional. Runway does have a free plan that gives 125 credit, however in my testing, I discovered that I couldn’t use it to generate movies—solely photos.
I generated three movies utilizing Bing’s free video generator and was pleased with the output of one in every of them. My immediate of a bride in a marriage gown resulted in a video of a bride twirling her physique in entrance of a mirror, however not her head. Eerie.
What do you suppose thus far?
Subsequent, I requested it to generate a video of somebody eradicating a carrot cake from an oven (in no way associated to my sugar quick), and it simply couldn’t nail the movement of the particular person shifting a bodily object with their hand.
It did nicely in a single activity although: a video of a freshly brewed cup of espresso, with individuals within the background.
Canva’s output was equally jarring. There is a good second with a digital camera flash, however the fingers are like putty, and the facial expressions are actually far off.
Google’s Veo 2 did significantly better. It confirmed a bride smiling away in her new white gown. The view was too cropped in for my liking, however not less than there’s no dislocated elbows or necks.
Because it stands, the video high quality of paid AI video turbines continues to be fairly a bit higher, and free choices are akin to the early days of DALL-E, the place AI couldn’t actually nail down fingers and fingers.
If you wish to generate a brief video to share in your firm’s web page, or simply as a gag, positive, go forward, attempt it out. For the rest, it is likely to be greatest to attempt Google’s Veo, which is presently the perfect AI video generator on the market, not less than based mostly on the testing performed by my colleague, David Nield.